Head of Marketing

Head of Marketing 
Islington, London

• Company Pension
• Life Insurance
• Employee Benefits Platform
• Employee Assistance Programme & 24/7 GP Access
• Opportunity to shape and lead Prima’s marketing function
• Islington, London (with regular travel to Seaham)
• Hybrid working option upon completion of successful probationary period

Prima is a leading, award-winning, multi-site cheese processing business operating across B2B markets in the UK and internationally. With a proud 29-year heritage, we are recognised for quality, consistency and service, underpinned by our values of Passion, Respect, Integrity, Motivation and Ambition.

This is a rare opportunity to join Prima as Head of Marketing, taking end to end ownership of the company’s marketing strategy, structure and delivery. This role is focused on building a high performing marketing function that directly supports commercial growth, sales effectiveness and long-term brand positioning.

The Role

 As Head of Marketing, you will define and lead Prima’s overall marketing strategy, ensuring all activity is commercially focused, insight-led and aligned to wider business objectives, working closely with the Co-CEOs and Commercial teams to ensure marketing delivers measurable impact.

This role combines strategic leadership with accountability for performance, standards and outcomes.

Key Responsibilities 

Marketing Strategy

• Define, own and evolve Prima’s marketing strategy in line with business and growth objectives.
• Build, structure within the marketing function.
• Lead, mentor and develop the marketing team and external partners, fostering a collaborative, high-performance culture.

Brand, Campaigns & Communications

• Own Prima’s brand strategy and positioning across all channels, markets and touchpoints.
• Set strategic direction for content, social media, events.
• Lead integrated marketing campaigns that support sales, market penetration and brand visibility.
• Ensure all internal and external communications are accurate, consistent and aligned with Prima’s values.

Commercial Impact 

• Partner closely with Commercial Managers and other teams to align marketing activity with sales priorities.
• Oversee the development of sales and commercial marketing materials for UK and international markets.
• Ensure marketing activity delivers measurable impact across lead generation, conversion and customer retention.

Events, Awards & Market Presence 

• Set the strategic direction for events, exhibitions, awards and sponsorship activity.
• Ensure Prima is represented professionally and consistently across all external engagements.
• Maintain and develop relationships with agencies, suppliers and external partners.

Data, Insight & Performance 

• Own marketing performance measurement and reporting at a strategic level.
• Use insight from analytics, SEO, digital performance and ROI tracking to inform decision-making.
• Drive continuous optimisation and improvement of marketing activity.

About You

You are a confident, commercially astute marketing leader who understands how marketing drives sales, growth and reputation. You bring clarity, structure and accountability.

Essential Requirements For Role 

• Demonstrable senior marketing leadership experience within food services/B2B and/or international markets.
• Strong commercial acumen, with proven experience partnering closely with sales teams.
• Strong people management experience, including leading and developing high-performing teams.
• Deep understanding of brand strategy, integrated campaigns and multi-channel marketing.
• A data-led approach, confident using insight and analytics to demonstrate ROI.
• Experience building, leading and managing marketing teams and external partners.
• Excellent communication, influencing and senior stakeholder-management skills.
• A degree in Marketing or a related discipline (or equivalent experience).

Why Join Prima?

At Prima, we believe our people make the difference. We are ambitious about our future, supportive of one another and committed to doing things the right way. This role offers genuine scope to shape how Prima shows up in the market and to play a key role in driving future growth.

The role is based primarily at our Islington office in London, with regular travel to our Head Office in Seaham, ensuring close connection with our operational and commercial teams.

To apply, please visit our careers page: 

👉 https://www.primacheese.com/careers

Prima is an inclusive and diverse workplace. If you require any reasonable adjustments during the recruitment process, please contact peopleandculture@primacheese.com.

Closing date: Friday 20^th February 2026